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Einav Gefen: Owning the kitchen again – W/Evaluation Form

Einav Gefen: Owning the kitchen again

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For many parents, 4:30 pm is crunch-time. Kids are running amok and the pressure is on to make a dinner that will satisfy the whole family. In a personal story, Einav Gefen, corporate Chef of Unilever, explains what we can do to make 4:30 a little less challenging, and why convenience is not a dirty word.

Einav is the lead Corporate Chef at Unilever’s North America’s kitchens. A big part of her role is bringing culinary insights to both products and recipes, helping the American home cook put a tasty meal on the table. She uses her Chef’s hat to lend credibility to products that can be an easy solution to creating home cooked meals and building sustainable culinary solution to the question “What’s for dinner tonight”? Chef Einav comes from high end restaurant background in the US and overseas. She graduated and taught at the Institute of Culinary Education in NYC.

About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select brands to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.

Learn more at http://www.ted.com/ted-institute

Follow TED Institute on Twitter @TEDPartners
Follow more business thinking worth sharing from TED at roi.ted.com

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Written by Alexandra Jones

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