Emma Bridgewater: How an entrepreneurial potter helped restore beauty to a city – W/Evaluation Form

Emma Bridgewater: How an entrepreneurial potter helped restore beauty to a city

NCA Eval


Analysis Essay


Pers Eval


Info Eval


Twenty-three-year-old Emma Bridgewater boldly launched her new ceramic company in Stoke-on-Trent, a city with rich ceramic traditions but a present that resembled Detroit. She tapped into the dwindling yet still vibrant reservoir of skills and traditions still resident in the city and is now at the center of an economic and cultural renaissance in the city. Emma shares her tumultuous journey to entrepreneurship in an interview with TED speaker and serial-entrepreneur Margaret Heffernan.

TED@BCG was a TED-curated event featuring a diverse group of speakers from across the BCG community. Jointly produced by TED and BCG, the event put a spotlight on ideas, projects and insights that will contribute to the pursuit of growing ever onward and upward.

About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.

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Written by Alexandra Jones


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