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Kareem Yusuf: A question of tone – W/Evaluation Form

Kareem Yusuf: A question of tone

NCA Eval

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Analysis Essay

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Pers Eval

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Info Eval

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Technology can be dehumanizing. Even our day-to-day personal interactions conducted in digital bursts risk losing the heart of who are. Kareem Yusuf shows how people have aimed to embed emotional “tone” into their digital lives, from text-messages to data. He explores why, in today’s fully digitized and globalized world, we must strive to incorporate tone into everything we do.

Dr. Kareem Yusuf is responsible for software development and SaaS operations for the ExperienceOne customer engagement solution set in IBM, a core element of the IBM Smarter Commerce initiative. He has been with IBM for 16 years, joining the IBM software development lab in Hursley, U.K. after completing a Ph.D. fromthe University of Leeds. Outside his day-to- day duties, Dr. Yusuf maintains an active interest in all things technical, with a particular interest in digital media and programming languages. He is the author of Enterprise Messaging Using JMS and IBM WebSphere.

About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select brands to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.

Learn more at http://www.ted.com/ted-institute

Follow TED Institute on Twitter @TEDPartners
Follow more business thinking worth sharing from TED at roi.ted.com

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Written by Alexandra Jones

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