Richard Neville: How can we give our kids a brighter future? – W/Evaluation Form

Richard Neville: How can we give our kids a brighter future?

NCA Eval


Analysis Essay


Pers Eval


Info Eval


Strap video cameras to their foreheads! To better understand child development, Richard Neville decided to see the world from a child’s point of view. What did he observe? Children want to learn, and we might just be getting in their way…

Richard is founder of Animl, a new kind of agency that brings together innovation and storytelling. He believes in the power of purpose: the need for brands to take on social causes and contribute to issues their consumers care about. In a world in which corporate entities can be as influential as governments, he is convinced that consumers will prefer to support brands that put good things in the world. Richard’s agency has been on a journey with Unilever’s Dirt Is Good brands to understand the changing nature of childhood in the 21st Century. As a father of twins, this is of course a subject very close to his heart.

About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select brands to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas.

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Written by Alexandra Jones


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