Guerrilla Marketing (6/22)

Guerrilla marketing is a potentially low-cost form of marketing that focuses on using external people to build a reputation or awareness for a brand over a staged event. A recent example of this is the launch of a Tesla Roadster into space aboard a SpaceX rocket. This event was a huge center of attention both on social media and in the news media and essentially generated weeks worth of free advertising for Tesla just by having people talk about it.

What do you think?

Written by William Schmitt


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Augmented Reality or Virtual Reality (3/22)

Influencer Marketing (7/22)