Guerrilla Marketing (6/22)

Guerrilla marketing is a potentially low-cost form of marketing that focuses on using external people to build a reputation or awareness for a brand over a staged event. A recent example of this is the launch of a Tesla Roadster into space aboard a SpaceX rocket. This event was a huge center of attention both on social media and in the news media and essentially generated weeks worth of free advertising for Tesla just by having people talk about it.