Video marketing has become a staple of the internet. Instead of making your video seem professional and putting a lot of effort into editing, instead make it feel genuine. Many companies don’t understand that most successful videos are made by an individual or a very small team. Instead of focusing on the post-processing and special effects, focus on a script and a message. People aren’t looking for a blockbuster they just want a video that has substance and that they can relate to or learn from.